25% OFF HIC!

Receive 25% OFF when you buy two or more HIC Clothing & Accesories! *Online only. Offer excludes Surfboards, Bodyboards, Softboards, Hydro Flask, & Yeti product.

Shop HIC

Eddie Would Go!

The Bay Called The Day - Jan. 22, 2023

Shop Now

30% Off Surf Contest Tees

Discount applied at checkout. While supplies last.

Shop Now

Free Two-Day Shipping!

To U.S. Mainland physical addresses with a $70 purchase, and to Hawai'i with a $10 purchase. *Two-Day does not include processing time. P.O. boxes are not eligible.

Shop Now

Billabong X Kamea Hadar

Lava Collection

Shop Now